Even as digital tools abound and online marketing is everyone’s secret sauce, educational institutes continue to experience the power of word-of-mouth, or customer evangelism. While building a great product continues to remain at the center of consumer willingness to recommend your product, there remains a lot more coaching institutes can do in order to remain front and center of the consumer mindspace and occupy market share. 

With the COVID-19 pandemic increasing the need for an avenue for students to avail tuitions from home, coaching institutes should invest in technologies to ensure they can meet the digital demand. In this article, the Ken42 team outlines some such digital strategies that centres can leverage to grow their student base post COVID-19.

In India, coaching classes are of extreme importance, buoyed by a commitment to high marks and entry to reputed institutions, as well as a robust admiration for education. Digital adoption can turn coaching institutes into collaborative learning spaces with more room for creative thinking. In addition to facilitating a holistic mixture of theoretical and practical knowledge, digital content tools will allow coaching institutes to promote critical thinking.

What does education in the new normal look like for forward-thinking Indian schools? Clearly, schools are creating a long-term vision, focusing on adaptability and always keeping their strategies learner-centric. The Ken42 team had the privilege to interview the dynamic principal of Deccan International School, Ms. Anuradha Anekal to understand and outline how one of the premier schools in the city is ensuring that children are able to make the most of their online education.

Coaching Institutes in India are highly sought after to help students train for competitive exams such as CLAT, UPSC and IIT-JEE. These classes work in tandem with students’ regular classes and help enhance students’ understanding of key concepts.

How have leading institutions pioneered the shift from offline to online classes? Clearly, they need to create a long-term vision, focusing on adaptability while keeping all stakeholders in mind. The Ken42 team interviewed the COO of Vijay Kiran Group of Institutions, Ms. SunaliniBenjamin

Industries and corporates are not alone in the number of challenges they face. Educational institutes continue to face adversity and change with increasing regularity. With a potentially higher cost of change due to the vulnerable nature of the stakeholders. 

Education in the new normal takes vision, adaptability and most importantly, the decision to always keeping the learner in focus. The Ken42 team interviewed the dynamic Principal of Vidyaniketan School, Ms. Lalitha Desikan to...

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